On the eve of its twentieth anniversary, the digital marketing agency expands with its new office in Dubai
Bruce Clay Inc. (BCI), the global Internet Marketing Optimization Company with over 1,500 digital experts working across nine countries, has announced the launch of its operations in Dubai, UAE. Located at Tecom, the new office will enable BCI to establish a stronger presence in the region and provide local support to its many UAE-based clients.
Commenting on the launch of its new operations in the Middle East, James Gaubert, General Manager of BCI said, “It’s a pleasure to launch our operations in Dubai, the online marketing hub. Increasingly, clients are looking for global expertise so establishing a local office was a natural progression to strengthen our existence in the world. Over the years, we’ve helped businesses reinforce and optimize their presence through our structured SEO and PPC practices. We are hoping to enhance these partnerships in the Middle East through our physical presence in the region. The launch in Dubai is a testimony of delivering value for our clients.”
Digital advertising is one of the largest methods of advertising in the world and the Middle East, particularly UAE is catching up with the trend. Research indicates that the digital ad spend in the nation is increasing at 37% per year to reach an astounding $1B in 2017. Source: AmeInfo The increase in digital advertising reflects an aggressive marketing strategy that brands have adopted to target the online mobile consumer.
“Digital advertising in the form of SEO & PPC is becoming increasingly effective as the ability to track and understand user’s browsing behavior continues to advance. Dubai is a competitive market and every company is online in one way or another. However, it is the right set of tools that lands you on the first page of Google and drives the right traffic to your website. At Bruce Clay we apply a scientific methodology to create the awareness your brand seeks. Marketers can focus efforts on building long-term brand awareness, recall and lift, rather than just driving short-term conversions. In addition, digital advertising is cost-effective and the production cost is low. This makes it a hit with most of the brands,” concluded James on a closing note.
BCI is one of the leading digital marketing agencies specializing in a range of services from search engine optimization (SEO) services, pay-per-click (PPC) advertising management, SEO-friendly web design and information architecture & social media and conversion rate optimization services. Operating out of its office in Dubai, BCI, the Google AdWords certified company uses its proprietary SEOToolSetTM to provide an entire gamut of services, ranging from keyword selection, creative development of text ads and rich media campaigns, landing page optimization and bid management.
“The opportunity to expand our brand and to bring our SEO methodology and PPC expertise into the Middle East has been planned for a long time,” said Bruce Clay, president and founder of Bruce Clay, Inc. “We are happy to be expanding services into this area. This is a move that will help us better serve our regional clients.”
As a leader in cutting-edge online marketing solutions designed to help businesses succeed, BCI continually provides the best possible Internet marketing services and outcomes for its clients. Bruce Clay has led the industry by authoring the SEO Code of Ethics, now translated to many languages, to promote ethical search engine optimization practices. With over 19 years of generating traffic that counts, Bruce Clay, Inc. boasts a vast clientele with multinational profiles including Disney, Johnson & Johnson, Saudi Telecom, Bateel, FCA and many more.
According to research by PricewaterhouseCoopers Internet advertising in the UAE, including SEO and PPC, is projected to grow at a compounded rate of 34.6% a year to reach $735 million by 2018. The proliferation of social media and the always-connected nature of the population are leading factors in fueling this digital ad spend increase. It is noted that around 88% of people in this region are social media users and most of them use their mobile phones as the primary way to access the Internet, more than a desktop or a laptop. Source: The National
About Bruce Clay Middle East
Bruce Clay, Inc. has been a top search engine optimization company since 1996 through contributions such as authoring the 765-page Wiley book Search Engine Optimization All-In-One for Dummies (now in its third edition), the SEO Code of Ethics, Search Engine Relationship Chart®, and SEO training and certification programs that promote ethical SEO practices. Headquartered in California, Bruce Clay, Inc. also has global locations serving regional markets.
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