Four months ago Facebook launched Instagram Business Profiles along with a new set of features and tools to allow business owners to better engage with customers using Instagram. These new business tools include official business profiles, analytics, and the ability for business owners to create sponsored posts directly from the Instagram app. Now this is officially available in Dubai, United Arab Emirates. Please note this feature is gradually rolling out and may not be available to you right now.
Why Dubai is Important?
Since January 2016, UAE has experienced a phenomenal 38% growth in active social media accounts.
With a population of 9.58 million people, UAE is a melting pot of cultures and people from across the world. There are over 5.4 million active social media accounts which amount to more than 56% of the population.
95% of UAE’s population have direct access to the Internet. According to the latest internet statistics, the UAE is one of the largest consumers of social media in the world. More than 50% of UAE’s population are active on social media.
According to their blog, in order to qualify as a business on Instagram and be able to use these new features, your business will have to have an official Facebook Page. I’m not going to write how to convert your personal Instagram Profile to Business Profile, if you get stuck, you can always google or call our office and our expert team at Ci Corp will guide you through this process.
Business profiles are a free feature for accounts wanting to be recognized as a business on Instagram. With a business profile, businesses can choose how they want their customers to get in touch with them: call, text or email, with a tap of the contact button as well as get directions.
Business profiles also unlock access to insights and the ability to promote.
Insights on Instagram give businesses actionable information about who their followers are and which posts resonate better than others—all from within the mobile app. By learning more about the behavior and demographics of your audience, you can create more relevant and timely content.
The ability to promote lets you turn well-performing posts into ads right within the app—helping you connect with even more customers. Simply pick a post you’ve already shared on Instagram and add a button encouraging people to take action. You can select a target audience or allow Instagram to suggest targeting for you. After that, your post will be promoted as an ad for any length of time you choose.
If you are finding it hard to manage your business account and lack professional expertise to plan and execute your social marketing strategies, please feel free to contact us for a free consultation, as we are the leading and award winning digital marketing company in Dubai with offices and operations in the United Kingdom and United States. Interested to gather more information about us, please head to www.creativeicorp.com
Altaf Hussein is the Founder of Ci CORP a digital innovation company based in Dubai, certified digital marketer, graphic designer & photographer. He also believes in knowledge transfer and that's the reason he is been contributing articles to our site about his expertise.