Is Your Website and Business Artificial Intelligence (AI) Ready?

In an ever-increasingly technologized world, artificial intelligence is already in use in several ways. Whether you like it or not, AI will be a part of your everyday life. AI has gained worldwide exposure and how lucky are we that we live in a country where the government took AI adoption one step further by installing a minister in-charge of AI. The UAE’s first State Minister for Artificial Intelligence is 27-year-old Omar Bin Sultan Al Olama. Dubai Police and RTA are some of the Dubai Govt agencies using end to end AI technology in their daily operations.

If you want your business to succeed in the modern world, you’re going to have to think long and hard about how to establish your online presence. Based on this strategy, I would like to explain in this blog, “how website development is benefiting from artificial intelligence” and “how you can inject this new technology into your websites”. Don’t have a website yet? check my previous blog on how to get a free website.

Why use AI in the website?
By using AI solutions on your websites, you can adapt your website better to the user’s needs. Improve the user experience and convert the user into clients. Real-time learning technology evaluates customers mood and understands their preferences, based on this information and behavior, you can personalize the pages and the contents. The technology will allow you to dynamically modify website per each customer, or users, based on their user behavior, device preference and many more. You can display on-the-fly goods recommendations; to alter prices at optimal times and display personalized ads; the possibilities are limitless and endless.

Image source Google, thanks to the author who posted it. Using it for illustration here

How will AI Help?
Machine learning, as a part of Artificial Intelligence and Big Data analysis, opens great opportunities not just for e-commerce marketers, every other marketer in general. Technology will allow doing marketing predictions, based on customer behavior and act upon such predictions without human interference. The website can work around the clock. Have you read my previous blog on Abandoned Shopping Cart and How to Track and Convert? The technology used in AI.

Image from Google, credit for the original author, using here for illustration

Other benefits of using AI is

• Make your web search faster
• Increase Customer Experience
• Personalize Web Experience
• Save money on marketing
• Voice Search

How can small, medium and big companies use AI in their website?
No doubt building completely new AI web application from scratch will be out of reach for most of the companies. But that will not limit you from leveraging smart technologies and applications that use artificial intelligence. Nowadays, businesses can plug AI-ready toolkits into your website/apps from software-as-a-service providers who offer AI-ready solutions at low-cost. You can use these tools in every element of your business workflow that involves data.

You can use state-of-the-art sentiment analysis, classification and prediction algorithms and small business can instantly draw useful business insights from any bit of these data. Be it using a smart ChatBot as your intelligent sales agent or investing in AI enabled marketing automation tools and smart CRM & lead management applications. Even you can kick-start your AI by using Facebook Ads and Google Ads.

For developers looking to play with AI tools, wit.ai and Dialogflow are free services owned by Facebook and Google respectively. Amazon Lex, IBM Watson, Microsoft LUIS are commercial paid services.

We at Ci CORP have been helping companies of all sizes in Dubai with their marketing automation and digital marketing needs for over a decade now. If you are looking for a free consultation, please fill the form below. We can help you source the right automation software, to training your marketing team with right business insights to managing your entire digital marketing. If you are looking for custom ChatBots for your website please email [email protected]

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