This is the age of competition. Businesses are competing with one another for the top spot in their industry and SEO has become the most feasible way to achieve the goal. That’s why almost every company is eyeing on an SEO strategy that would help them boost their business.
However, not everyone succeeds in the process. In fact, lots of businesses have been seen to be doing awfully poor in their SEO campaigns. While there are a number of reasons for such poor performance, one of the major reasons is content.
Content is the king but most individuals repeat the same mistake of overlooking the content part in their SEO campaign. If you are also doing it, it’s time to rectify those mistakes and start writing content that impresses your audience and helps your website in ranking.
Here, we will explain the finest tricks to write the best SEO contents for your business. These contents can help you in gaining traffic and traction by ranking well on the top search engines. So, without further ado, let’s jump into the strategies.
If you don’t want to just create content but really want it to make a difference and work for your clients and you, a content written without proper research is nothing but shooting in the dark.
According to Virohaa SEO Agency, research is the most important factor for high-quality SEO content. In the research stage, the following are the things to consider:
Another tip for writing an exceptional SEO-optimized content is to understand the content type that shines better than the others for a particular topic. You may put your keywords on Google search to find out the top-ranking pages and articles. This helps in understanding the types of contents, considered better by Google for the search term.
Moreover, there can be a pattern that you discover in the search result such as listicles or guides. So, you can follow the pattern and get your content ranked on the first page.
The length of the content matters, regardless of how much you want to ignore the aspect. Google loves those contents that provide information to the readers. User-experience has been the most important consideration for Google and it will continue to be. So, think about it in this way – two individuals are writing 1 article each on the same topic where one person has written a 500-word article and the other has written a 2500-word article. Which one of them do you think should be more informative? Of course, the latter article.
Google thinks in the same way. So, when you write longer content, Google thinks that it has more information to provide to the readers which are good for user experience. So, that content gets better ranking as a reward! However, you should not make the content longer by stretching it unnecessarily. Remember, Google not only likes long content but it also prefers the information. So, make your content long but informative.
What do you think is the purpose of a content? Answering a set of questions that your readers may have. So, while writing the content, you may search on Google with your keyword and you will find a section on the SERP called, ‘People Also Ask’ where Google displays the search queries (in a listicle format) people have related to the keyword. Moreover, when you’ll click on one such question, a number of questions will appear that relate to the question you clicked. So, you get almost unlimited related search queries.
You need to take a look at those questions and select the ones that you think are relevant for your content. So, answer those questions in the best way possible.
When you start writing your content, your purpose should be to provide information to your readers and make them aware, instead of having it ranked. So, you cannot stuff your content with keywords that may rank your webpage (in a black-hat way) but it won’t ever satisfy the readers because of the keyword stuffing and poor user experience. And you already know what happens when you provide a poor user experience – your content (and overall website) will be penalized and the ranking won’t last. And guess what! Google may not rank you ever.
Moreover, you also need to use the keywords in a smart way. Using only one keyword in the content is not enough in today’s date and algorithm. You need to use different variations of a seed keyword such as long-tail, LSI, synonyms, etc. Moreover, maintaining a strict keyword percentage is not necessary at the moment – you need to explain your topic and the natural usage of the exact-match or even a partial-match or synonyms of the keyword is alright.
So, you have got the overall idea of how to create the best SEO content. We feel that you can be more productive now with this awareness and information. So, start writing amazing contents and get your pages ranked on the top pages of Google.